Our philosophy

We are Jules and Gaspard, two brothers, with a shared vision of the world.

Ahmay is the phonetics of "Am I" – "Am I?" A question we ask ourselves every day, an invitation to introspection.

If you wear Ahmay+ , you represent resilience, ambition, and the quest for progress.

You know that progress is a process — that every doubt, every difficult moment shapes the person you are becoming.

You don't give up. You adapt. You get back up.

You remain confident, even when the result is not what you hoped for.

Because you are one of those who see sport as much more than a performance — as a form of intelligence, self-control and dedication.

It's not a question of running or lifting.

It's about finding meaning through your discipline, and sharing the good you get out of it.

Welcome to Ahmay+.